Research broadly. Build narrowly.
Vorlo is a product studio, not a custom automation agency. The aim is to create small software assets around repetitive, expensive work — then make them increasingly independent of the founder.
Identify a repetitive job people hate doing.
The strongest candidates happen often, consume attention and have an obvious before-and-after state.
Check the pain and the market.
Test willingness to pay, competition, integration difficulty and whether the outcome can be delivered repeatedly.
Create one narrow product.
Build only what is needed to solve the chosen job. Avoid becoming another broad platform.
Reduce support and founder involvement.
Document the workflow, automate support where sensible and hand off operations.
Build → validate → automate → hand off.
The long-term goal is a portfolio of small software assets that can produce recurring value without becoming permanent consulting engagements.
Repeatable delivery
The same core product should solve the same job for multiple customers.
Recurring revenue where it fits
Pricing should match recurring value, but only where the product genuinely supports it.
Hold or sell
Successful products can remain in the portfolio or eventually be sold as standalone assets.